National Basketball Association, The: Business, Organization And Strategy
by Frank P. Jozsa(Author)
Reviews: 3.5
(3.5 reviews)
Formats
Hardback/English
USD 36.00
Description
The National Basketball Association (NBA) is widely recognized as an entertaining and innovative league whose teams play regular season and postseason games in packed arenas at home and away sites in the United States and Canada. This book discusses the development, growth, and success of the 61-year-old NBA from a business perspective. Covering the late 1940s to 2009, it focuses on the league's expansions and mergers, team territories and relocations, franchise organizations and operations, bas
