Museum Marketization: Cultural Institutions In The Neoliberal Era (Discovering The Creative Industries)
Formats
Paperback/English
USD 59.00
Description
This wide-ranging book explores the impact of marketisation on the creative industries. With critical perspectives from a variety of disciplines and global experts, numerous examples from international cultural institutions are employed to illuminate the topic. Culture and business have become increasingly intertwined and cultural institutions need to be aware of their place in the market. Commercial awareness which was previously disparaged is now seen as a legitimate and necessary response toMuseum Administration & Museology
Marketing & Communications
Consumer Behavior
Business Aspects
Industrieshospitality Travel & Tourism
Mixed Media
Museum Studies
General
