Mountain Resort Marketing And Management
by Armelle Solelhac(Author)
Formats
Paperback/English
USD 63.00
Description
List of figures -- List of tables -- List of contributors -- Forewords -- Acknowledgements -- Introduction -- Part I: the structure of supply in ski resorts -- The development of mountain tourism: historical and economic landmarks -- Primary markets for winter sports: a macro-economic approach -- Current issues in resort management: a micro-economic approach -- Part II: commercializing mountain resorts and managing customer expectations -- Commercializing mountain resorts: strategies and tactics
