Marketing Channel Strategy: An Omni-channel Approach
by Robert W. Palmatier(Author)
Reviews: 4.4
(4.4 reviews)
Formats
Paperback/English
USD 67.00
Description
Marketing Channel Strategy: An Omni-Channel Approach is the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly. The omni-channel is different from the multi-channel. It recognizes not only that customers access goods and services in multiple
