Inside Real Innovation: How The Right Approach Can Move Ideas From R&d To Market - And Get The Economy Moving
by Eugene Fitzgerald(Author)
Reviews: 3.9
(3.9 reviews)
Formats
Hardback/English
USD 27.00
Description
This break-through innovation book gives a 'ground-floor' view of the innovation process. It is written by practitioners of innovation, whose expertise scales from universities to start-ups to corporations and governments, allowing the authors to avoid the usual high-level-only descriptions of generic innovation. Organized in three parts, the first part develops the detailed iterative innovation process and debunks the widely held concept of linear innovation (research->development->product) as
