Innovations Of Kansei Engineering (Systems Innovation Book Series)
Formats
Paperback/English
USD 77.70
Description
In a market place flooded with consumer goods, the modern consumer has become incredibly savvy. They have developed to a point where they consider such things as what makes them look beautiful, what improves their character, and how a product enhances the value of life. If future product developers do not strategize the market-in concept, consumers will very likely turn their backs on those products. Written by Mitsuo Nagamachi, the founder of the technology, Innovations of Kansei Engineering el