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9781848163560 - Innovation and strategy of online games

Innovation And Strategy Of Online Games

Reviews: 4.5
(4.5 reviews)

Formats

Hardback/English

USD 126.80

Description

In the global game industry where the U.S. has already established its strong position in PC game and Japan in console game, Korea successfully opened new territory and began to play an important role in the global game industry with a new and emerging product — the online game. This book focuses on this interesting phenomenon and suggests that innovation, which led to the shift from the offline game to the online game, is the rationale behind this. Based on field data gathered through direct in
ISBN

9781848163560

Publisher

Imperial College Press

Publication Date

2009-02-20

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