Decoding China's Car Industry: 40 Years
by Anding Li(Author)
Formats
Hardback/English
USD 42.00
Description
Crossing the river by feeling the stones -- The car industry gets its birth permit -- The family car makes its appearance -- Mutual profit is the important thing -- New sedans eagerly knock at the door -- WTO entry creates a market boom -- Indigenous brands become national policy -- Marketing automobiles: from elementary school to MBA -- No warmth for mergers and restructuring -- Opportunities for China in the crisis -- New energy: don't hang on a single tree -- When will the dream of being an a
