Formats
Hardback/English
USD 30.00
Description
Change Management for Marketers will help people navigate the process of change management for marketing transformations. It will help people through it with less pain, in less time, with better outcomes, and some lightheartedness. This book is for client-side marketers who need change management for marketing transformations. It is equally helpful for partners of client-side marketers including internal and external agencies, internal change managers, and external change management consultants.
