Building Value Through Marketing: A Step-by-step Guide
Formats
Paperback/English
USD 51.00
Description
Building Value through Marketingprovides a hands-on guide to understanding and building compelling marketing plans that create value, not only in profit terms, but also for customers and stakeholders. Working step-by-step through strategy development, this book empowers those responsible for creating or managing new products or services to have the right mindset, understand the most important marketing tools that they can use, and apply these to create unprecedented levels of value. Founded on tStrategic Planning
Marketinggeneral
Consumer Behavior
Ecommerceinternet Marketing
Internationalmarketing
Customer Relations
General
