The Authenticity Formula
Formats
Hardcover/English
USD 48.70
Description
The Authenticity Formula draws on insights from over 60 interviews with experienced practitioners and leaders working across branding, licensing, design, entrepreneurship, and cultural leadership. The book examines how authenticity is built, tested, and often contested across markets. Rather than treating authenticity as a short-term business attribute or a transactional claim, it is approached as a longer-term organizational condition shaped by values, decisions, and cultural context. Each chap
