Public Relations In Japan: Evolution Of Communication Management In A Culture Of Lifetime Employment (Routledge New Directions In Pr & Communication Research)
Formats
Paperback/English
USD 65.70
Description
Despite its rapid economic development, Japan lacks a large public relations industry and its role is viewed very differently from its Western counterparts. PR functions are handled predominantly in-house and a degree in a PR field is not a hiring requirement for those agencies which do operate. Mainstream PR history focusses entirely on its organizational aspects, and there are no Japanese PR "gurus" defining the field. Public Relations in Japan is the first in-depth scholarly discussion of wha
