Formats
Paperback/English
USD 53.70
Description
This is a handbook for leading a professional football club to commercial success. Covering every aspect of the business and commercial operations of a modern football club, and with a focus on increasing revenues and building a powerful brand, the book explains how to take any club to the next level and increase brand value. Drawing on the authors' extensive experience of working in elite professional football, the book covers all the core areas of club management, from brand identity, brand po
