Bridging The Past And Future: Public And Non-profit Marketing For Post-industrial Areas
Formats
Hardcover/English
USD 265.30
Description
The concept of the European City of Science intersects with public marketing in multiple dimensions. This initiative highlights the presence and essential role of scientific institutions within the designated city and emphasizes social initiatives that leverage science to address everyday challenges. The XXIV International Congress on Public and Non-Profit Marketing held in Katowice, Poland focused primarily on the region of Metropolis GZM, which has been undergoing socioeconomic and technologic
