Analyzing Media Messages: Using Quantitative Content Analysis In Research
by Daniel Riffe(Author)
Reviews: 3.9
(3.91 reviews)
Formats
Paperback/English
USD 48.70
Description
Analyzing Media Messages, Fourth Editionprovides a comprehensive guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instructions on designing a content analysis study; and explores in depth several recurring questions that arise in such areas as measurement, sampling, reliability, data analysis, and the use of digital technology in the content analysis process. The fourth edition maintains the concise, accessible
