Competing with IT : Leading a Digital Business
Designed specifically for the needs of MBA students, this succinct introductory text provides insight into key principles and offers guidance on how to succeed in practice by building a leadership 'toolkit' for the strategic management of projects and the overall IT portfolio. Underpinned by sound academic theory and linked to best practice it is the ideal MBA course text.
• Allows students to apply their knowledge and explore real-world issues through case studies and examples
• Brings together benefits-led and agile approaches to projects in an innovative framework
• Combines extensive practical experience with the latest academic thinking and research
Designed specifically for the needs of MBA students it examines strategic information systems, with an emphasis on realising benefits. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. Grounded in theory and linked to best practice it is the ideal MBA course text.
Format: Paperback / softback | 420pages
Dimensions: 234 mm x 156 mm x | 640 gr
Publication Date: 20150326
Publisher: Macmillan Education UK
ISBN 13: 9781137269973